Product
How It Works
Why Primer
Resources
Blog
Case Studies
Playbooks
Help Center
Company
About us
Careers
Login
Get Access
Get Started
The Primer Blog
Unleash the power of B2B data
A Comprehensive Guide to Targeted Advertising in the Age of Privacy
With tons of consumer data points available, B2B advertisers have several ways to target their audience.
By
Sneh Ratna Choudhary
on
March 1, 2023
Announcement
Building a lean B2B startup growth stack
In the increasingly complex B2B business, it takes years to understand which tools give you the most bang for your buck and which are just not worth the overhead.
By
Keith Putnam-Delaney
on
March 22, 2023
B2B Data
Understanding B2B Demand Generation (+ Free Strategy Guide)
To successfully attract B2B prospects to your product you need to understand their specific pain points.
By
Sneh Ratna Choudhary
on
March 17, 2023
Announcement
Marketing Is Everywhere: This Startup Wants To Bring Continuity Across Platforms.
Together we realized many of the things that had prevented a company like Primer from existing previously had changed.
By
Keith Putnam-Delaney
on
March 15, 2023
B2B Data
Everything You Need to Know About B2B Marketing Data in 2023
In this guide, we break down the types, sources, challenges, and best practices of B2B marketing data
By
Kinjal Dagli
on
March 10, 2023
B2B Data
A Comprehensive Guide to Targeted Advertising in the Age of Privacy
With tons of consumer data points available, B2B advertisers have several ways to target their audience.
By
Sneh Ratna Choudhary
on
March 1, 2023
B2B Data
Comparing Data Providers: Zoominfo vs Apollo
In this guide, we compare Zoominfo and Apollo, the two providers that marketers most often consider using as their “base” data provider.
By
Jonah Katz
on
February 9, 2023
Account-Based Marketing
Ideal Customer Profile for B2B: How to Create a Data-driven ICP in 5 Steps
Five simple steps to create an ideal customer profile that your entire company can agree on
By
Adam Rutkowski
on
January 23, 2023
B2B Data
Match Rate for B2B: Why You’re Thinking About Data Quality All Wrong
Match rate is obsolete. Consider using ‘Reach rate’ instead.
By
Jonah Katz
on
January 10, 2023
Play
How to Solve Attribution Using Audience Segments Tracking
Introducing "Cohort-Tracking."
By
Keith Putnam-Delaney
on
December 16, 2022
Next
Get more content like this
Be the first to know when we release new playbooks!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Supercharge your GTM with better audience data
Get Access